As of this writing, LinkedIn has over 600 million users and has become a dominant force in connecting people to do business with each other. It has disrupted geographic barriers, so that someone in his basement in Cleveland can do business with someone in Los Angeles, Paris, or Bangalore. It’s also insanely cheap and easy to establish a platform and reach potential customers who 20 years ago would have been out of reach. This low barrier to entry and massive audience potential is fertile ground for ambitious businesspeople (who I refer to as LinkPitchers) to canvass large populations for business. Now I’m in no way telling the ambitious to not pursue business using LinkedIn with all their passion and energy. But there are right and wrong ways to do it.
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